All marketing communications must comply with both the letter and the spirit of all applicable laws, regulations and self-regulatory codes of practice.
To ease compliance, regular training of marketing professionals should take place and this is why we have developed this online training website to assist you in the implementation of the Common Standards.
Companies’ internal control mechanisms should be in place to ensure that alcohol marketing communications reaching the market are compliant with the enclosed provisions.
In case of doubts regarding compliance of your alcohol marketing communication project, please seek copy advice from the local Self-Regulatory Organisation (SROs in Europe: www.easa-alliance.org). An online EU portal is available to reach SROs across 18 EU countries: www.ad-advice.org.